Creative Executive (Project basis)
Rishka Connects
Practice Type
Creative direction
Focus
Concept development,
spatial storytelling,
event design &
artist coordination
Duration
February 2024 — March 2025
Project overview
Rishka Connects operates as a platform for multidisciplinary cultural events — blending exhibitions, workshops, festivals, and community gatherings. The focus lies in shaping immersive environments where visual identity, programming, and collaboration intersect.
My role
As Creative Executive, I was responsible for the conceptual and visual direction of four major projects. My work focused on shaping each event’s identity — from theme development and spatial planning to decorative design and collaborative coordination.
I defined the visual language for banners and on-site materials, developed layout concepts, and worked closely with graphic designers to translate ideas into production-ready outputs. I also curated event structures, coordinated with participating artists, and ensured smooth communication across workshops and exhibition components.
From Concept to Experience
Working at Rishka Connects meant stepping into the shaping of events before they existed physically. My role began at the idea stage — developing themes, defining visual direction, and mapping how a space would look and feel. From banner placement to decorative elements, I worked on constructing a cohesive identity that would guide the entire experience.
Beyond visuals, I coordinated with artists and collaborators to align workshops, exhibitions, and event flow. Communication was central — ensuring designers, performers, and facilitators moved in sync so that the event unfolded as a unified environment rather than a collection of parts.
At Rishka, creativity was not decoration — it was direction.
Visual identity development and spatial planning
Banner and decorative concept design
Artist collaboration and workshop coordination
Oversight of exhibition presentation and event flow
Emerging voices on climate and care
Rishka fest
21 TO 23 March 2024
“Verdant Verses” gathered works by participants from the Golaidanga initiative, individuals stepping into exhibition space for the first time located in Aloki, Tejgaon. Their prints addressed environmental fragility and ecological responsibility through colour and repetition.
I contributed to curatorial discussions and led the installation of participant prints across the space. During public hours, I focused on audience engagement, contextualising the exhibition’s intent and facilitating interaction. A dedicated printmaking corner invited visitors to create custom environmental impressions, where I assisted in production. I also handled documentation throughout the exhibition.
The exhibition featured works created by non-professional contributors. An interactive print station operated continuously during the programme. The initiative functioned as a charity-based exhibition, managed through internal coordination and documentation.
Seasonal Cultural Experience
Falgun Flow
13 to 15 February 2025
Falgun Flow marked the celebration of Pohela Falgun through a contemporary reinterpretation of spring aesthetics. Sponsored by Chef’s Table and hosted at Centerpoint, the event aimed to reimagine the essence of Falgun beyond familiar visual tropes — shifting toward a more modern, stylised articulation of color, texture, and movement.
As Creative Executive, I developed the overall creative direction — designing the event flow, defining decorative language, and planning brand banner placement throughout the venue. I translated concept into actionable briefs for vendors and graphic designers, while supervising execution to maintain visual coherence. Alongside spatial planning, I initiated and formalised collaborations with selected artists, coordinating workshop integration and overseeing communication through completion.
The programme ran for three consecutive days during Pohela Falgun. The event was supported by Chef’s Table and held at Centerpoint. Collaborative workshops featured artists including Ikebana by Sonia Razzaque, Alpana by Smita Haldar, and Rishka Painting by Protiva. Creative execution involved vendor coordination, banner supervision, and structured collaboration agreements
Immersive Paper-Based Installation
Paper Scape
20 TO 22 February 2025
Paper Scape explored paper as both medium and environment — transforming the venue into a layered, tactile landscape of folds, textures, and suspended forms. The project required cohesive spatial planning and detailed visual supervision across decorative elements and branded materials
As Creative Executive, I co-led the creative direction alongside Estiaz, who officially joined Rishka during this project. We structured the event flow, defined the visual system, planned banner placement, and coordinated production briefs for designers and vendors. However, when the selected origami vendor withdrew on the day of installation, we reorganised immediately. Together with a small group of volunteers and hired assistants, we worked through the night to complete the venue décor manually, ensuring the environment aligned with the original vision.
The programme ran over three days. Creative execution was collaboratively directed by Estiaz and myself. A last-minute vendor withdrawal required overnight on-site production and restructuring. Venue decoration was completed through coordinated effort with volunteers and paid assistants
Concept Development & Early-Stage Creative Direction
Rishka Fest ( Boishakh )
11 TO 14 april. 2025
Rishka Fest 2 evolved as a Boishakhi Mela, expanding the platform’s seasonal cultural programming. Although I stepped away from Rishka prior to the final execution phase, I had been closely involved during the early planning stages of the event.
During development, I contributed to the conceptualisation of the Immersive Bangla Zone, shaping its thematic direction and spatial language. I also initiated artist collaborations — including connecting Ikebana by Sonia Razzaque for workshop integration — and supported early groundwork for the Shilpaghar artisan segment, helping collect and structure artisan contracts before the final curation phase was carried forward.
The event expanded Rishka’s Boishakhi programming into a mela format. The Immersive Bangla Zone concept originated during the early planning phase. Artist and workshop networks were established prior to execution. Artisan onboarding groundwork was completed before final curation.
AFTER THE STAGE
Rishka has been less about “designing events” and more about learning how ideas survive scale.
