BYOB began with a research inquiry developed for a research poster competition. I started by collecting data through an online survey and in-depth conversations with around thirty people, focusing on how environmental policies—particularly those related to plastic use—are understood and practiced in everyday life.
What emerged was not a lack of awareness. Most people knew about plastic reduction policies and their environmental intent. Yet, implementation remained weak. Habit, convenience, and routine repeatedly outweighed intention. This gap between knowing and doing became central to my inquiry.
Rather than treating this as a failure of policy, I began to see it as a communication problem—one rooted in how messages are received, trusted, and carried into daily life. BYOB grew from this realization, shifting the focus from instruction toward participation, and from awareness toward early habit formation. The initiative is still evolving, shaped by experimentation, reflection, and care.
